Creative Direction
I specialize in photoshoots, video shoots, and content creation for brand development. With a keen eye for detail and a passion for innovative storytelling, I have successfully led numerous projects from concept to completion. Collaborating with talented teams, I craft captivating visual narratives that align with the brand's vision and resonate with the target audience. From brainstorming unique concepts to overseeing the entire production process, I thrive in managing every aspect of a shoot. I have a knack for crafting visually striking environments that amplify the brand's aesthetic and identity. My creative direction portfolio reflects my passion, talent, and unwavering dedication to bringing brands to life through compelling visual storytelling.
Key Areas of Expertise:
•Concept Development
•Storyboarding
•Set Design
•Photo Retouching
•Video Editing
•Content Creation
•Concept Development
•Storyboarding
•Set Design
•Photo Retouching
•Video Editing
•Content Creation
City of Detroit Video Direction
For the department's video content, I was responsible for overseeing the development of video campaigns, including everything from ideation to execution. One of my proudest accomplishments during my time there was the creation of "The Rider's Story" series. This series aimed to de-stigmatize the use of public transportation by highlighting individual riders and their stories. I oversaw the entire production process of this series, from identifying subjects to script writing, directing the shoots, and final approval of editing. This project received positive feedback from both riders and non-riders alike.
In addition to "The Rider's Story," I also worked collaborated with the City of Detroit to develop promotional content, how-to videos and human interest stories. I was heavily involved in the storyboarding and direction of these videos, ensuring that the content was engaging, informative, and aligned with the department's messaging.
Brand Reintroduction: Showcasing a Journey of Growth and Dedication
This video serves as a captivating representation of my personal brand reintroduction journey. The goal was to effectively convey your hiatus from social media, along with your renewed presence and the fruits of your labor in building two successful businesses. The tone was vibrant and urban.
